The E-Myth Revisited (M. E. Gerber)
Submitted by loner on 27 October, 2008 - 1:13pm
The author is a consultant specialised in advising small businesses and in this book, he explains why most small businesses fail and how one can avoid a failure and build a successfull business. His main point comes down to building a business as if you are building a franchise, just like McDonald, to sell. The author tends to get a bit emotional from time to time, but overall, I think it's a 'must' for anyone thinking about starting a business.
Their website is www.e-myth.com
What did I say then?
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