"When everything goes smoothly is the time when things go wrong." - Yun Jong-yong, the CEO of Samsung Electronics
Yun Jong-yong (pictured), may not be as well known as Bill Gates, Larry Ellison, Michael Dell or Carly Fiorina but any list of the most powerful people in the information technology industry would be incomplete without the chief executive of Samsung Electronics.
Mr Yun, an unimposing and gently spoken 59-year-old, is the man credited with transforming part of South Korea's biggest company from a struggling producer of cheap electronics into one of the world's best-performing and most respected IT companies.
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Mr Yun explains how Samsung had avoided the slump and sets out his plans to continue its success. "The last two years were not possible just because of two years' effort. We are finally enjoying the fruits from several years' hard work," he says, slumped in a comfortable chair in Samsung's headquarters in central Seoul.
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"I'm the chaos-maker," says Mr Yun. "I have tried to encourage a sense of crisis to drive change. We instilled in management a sense that we could go bankrupt any day."
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Mr Yun's job is to keep on making "chaos" so that Samsung does not slip into complacency. "We must not lose the sense of crisis that helped us change," he says. "When everything goes smoothly is the time when things go wrong."
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